Industry — Technology
Tech PR Marketing — Press Release Distribution for Technology Companies
TS Newswire is the press release distribution and media placement platform built for technology companies — SaaS startups, dev tool makers, AI companies, cloud infrastructure providers, and cybersecurity firms that need media coverage without paying agency retainers. Submit through the dashboard, choose your distribution tier, and get published across 1,500+ publications with transparent, flat pricing.
The Challenge
Why Tech PR Requires More Than a Wire Service
Tech journalists receive hundreds of pitches every day. The reporters at TechCrunch, The Verge, Ars Technica, and Wired are drowning in press releases from companies that all claim to be "revolutionary" and "disrupting" their category. The sheer volume means your carefully written product launch announcement is competing with thousands of others for a finite amount of editorial attention — and most of those pitches get deleted unread. Without distribution through channels that tech journalists actually monitor and trust, your announcement disappears into the noise before anyone sees it.
Product complexity is another barrier that technology companies face when trying to earn media coverage. Translating a technical product — an API management platform, a new container orchestration tool, a machine learning inference engine — into language that resonates with both technical and business audiences is genuinely difficult. Most PR agencies assign generalist writers who strip out the technical detail that makes the product interesting to developers, or keep the jargon intact and lose the business readers entirely. The result is a press release that fails to connect with either audience.
Launch timing pressure in tech is relentless. Product releases, feature updates, partnership integrations, funding rounds, and conference appearances all happen on tight schedules. A five-day turnaround from a traditional PR agency means your Series A announcement goes live after the news cycle has already moved on. Competitors who ship faster also announce faster — and in tech, the company that gets covered first often gets covered most.
Competing with Big Tech for media attention compounds every other problem. When Apple, Google, Microsoft, or OpenAI announce anything, they consume the entire news cycle for days. A startup launching an innovative developer tool the same week as a major Apple keynote is effectively invisible unless it has distribution infrastructure that reaches niche tech outlets and vertical publications that are not exclusively covering the giants.
Generalist PR services routinely dumb down technical content until it is unrecognisable. They remove mentions of specific protocols, frameworks, and architectures because their editors do not understand them. A press release about a new GraphQL-based API gateway gets rewritten into vague language about "improving connectivity" — losing the precision that would actually catch the eye of a developer-focused journalist or a CTO evaluating new tooling.
And the cost of tech-specialist PR agencies is prohibitive for startups and growth-stage companies. Agencies that understand the technology sector charge between $8,000 and $25,000 per month on retainer, with no guarantee of placement. For a seed-stage SaaS company or a bootstrapped dev tool maker, that is an impossible line item — yet these companies need media visibility just as much as their well-funded competitors to attract users, investors, and enterprise customers.
By the Numbers
1,500+
Tech & business publications
DA 40+
Publication quality minimum
24h
Distribution turnaround
$0
Agency retainer required
The Gap
Why Standard Press Release Services Miss the Mark for Tech
Standard wire services treat every industry the same. They distribute a SaaS product launch announcement through the same channels they use for a local restaurant opening or a real estate listing. The result is that your press release about a new Kubernetes-native monitoring platform lands on generalist business feeds where nobody is looking for developer infrastructure news. The outlets that matter — the ones read by CTOs, engineering managers, and technical decision-makers — are not in their network, or are buried at the bottom of a premium tier designed to extract more money from you.
These services also have no understanding of the different audiences within technology. A press release about an API launch needs to reach developer communities and technical publications. A funding round announcement needs to reach venture capital and startup media. A product pivot needs to reach industry analysts and enterprise buyers. Standard wire services make no distinction between these audiences — they blast your release to a generic list and call it distribution. There is no targeting for developer audiences, no segmentation for enterprise tech versus consumer tech, and no awareness of the publication hierarchy that determines whether your announcement gets genuine editorial pickup or just appears on a syndication page that nobody reads.
Tracking and reporting from generic services is another weakness. Technology companies — especially venture-backed ones — need to demonstrate media traction to investors, boards, and partners. A vague distribution report that says your release was "sent to 500 outlets" without showing where it was actually published is worthless. Tech founders need verifiable URLs, publication names, and pickup confirmation they can share in board decks, investor updates, and sales materials. Most standard wire services cannot provide this level of transparency because their distribution model is built around volume, not verifiable placement.
The Solution
Built for Tech Companies, Not Just Compatible With Them
Tech-Savvy Distribution Network
TS Newswire distributes to 1,500+ publications including technology news sites, developer-focused media, SaaS industry outlets, and startup publications alongside mainstream business channels. Your press release reaches the audiences that evaluate, adopt, and purchase technology — not just a generalist feed that treats your API launch the same as a retail promotion.
Fast Turnaround
Submit your tech press release through the TS Newswire dashboard and get it distributed within 24 hours. No lengthy agency review cycles, no account manager bottlenecks — just fast, reliable distribution when your product launch, funding round, or partnership announcement is time-sensitive and the news cycle will not wait.
Dashboard-Based Submission
The entire process lives in the TS Newswire dashboard. Log in, paste your press release, select your distribution tier, and submit. No email chains with account managers, no ten-step approval workflows. The platform includes an AI-powered content writer to help you draft and optimise your release before submission.
Affordable Flat Pricing
Access press release distribution without agency retainers or per-word pricing. TS Newswire offers transparent, flat pricing visible in the dashboard — the same model whether you are a bootstrapped SaaS startup or a Series C infrastructure company. No hidden fees, no surprise charges, no long-term contracts.
Media Pickup Tracking
The TS Newswire dashboard shows exactly where your release was picked up, which outlets published it, and gives you shareable proof of coverage. Use it in investor updates, board presentations, sales collateral, and product marketing — verifiable media mentions that demonstrate market traction.
Guest Post Opportunities
Beyond press releases, technology companies can publish thought leadership guest posts through TS Newswire — technical deep dives, market analysis, product category commentary — to build backlinks, establish authority, and rank for competitive keywords in the SaaS, AI, cybersecurity, and dev tools space.
Platform Features
Inside the TS Newswire Dashboard for Tech Companies
Submit Press Releases
Log into the TS Newswire dashboard, paste your technology press release, select your distribution tier, and submit. The interface is optimised for speed — no complicated forms, no multi-step approval chains. Whether you are announcing a product launch, a new integration, an SDK release, or a funding round, your press release goes from draft to distributed in hours, not days.
Track Media Pickups
After distribution, the dashboard shows a live feed of where your release was picked up. For tech companies, this is essential — you can share coverage links in investor updates, embed them in sales decks, reference them in partnership discussions, and use them as social proof on your website. Every pickup is tracked with the outlet name and publication URL.
Choose Distribution Networks
Select from TS Newswire's distribution network options based on your goals. Target technology and developer media for a product launch, go broader with business and finance outlets for a funding announcement, or combine both for maximum reach. You control the targeting through the dashboard — no account manager intermediary who does not understand your product category.
Guest Post Submissions
Use the guest post feature to publish original technology content — architecture deep dives, market trend analysis, engineering leadership perspectives, product category overviews — and earn backlinks from publications in the network. This builds your domain authority and helps your site rank for competitive tech keywords like "best CI/CD tool" or "enterprise API management".
Use Cases
Who Uses TS Newswire for Tech PR
SaaS companies announcing product launches, feature updates, new integrations, and pricing changes. Developer tool makers releasing new SDKs, CLI tools, API versions, and framework support. Cloud infrastructure providers communicating new regions, performance improvements, compliance certifications, and enterprise features. Cybersecurity firms publishing threat research, product updates, partnership announcements, and compliance milestones that need to reach both technical and business audiences.
AI and machine learning startups announcing model releases, benchmark results, funding rounds, and enterprise partnerships. Hardware companies launching new devices, chipsets, peripherals, and IoT platforms. Tech consultancies and systems integrators announcing new practice areas, partnership certifications, and client case studies. And venture-backed startups at every stage — from pre-seed companies building awareness before a launch to Series B companies that need consistent media presence to support sales pipeline and recruitment. If your company builds, sells, or services technology, TS Newswire provides the distribution infrastructure to get your announcements in front of the outlets and audiences that matter.
SEO Value
PR That Also Builds Your SEO
Every press release distributed through TS Newswire generates backlinks from the outlets that publish it. For technology companies competing in high-difficulty keyword spaces like "best project management tool", "enterprise API gateway", "cloud security platform", or "AI-powered analytics", these backlinks from news and media domains carry significant SEO authority. They signal to Google that your company is being covered by real publications — not just mentioned on your own blog or listed in a paid software directory. In the technology sector, where organic search is often the primary acquisition channel, this kind of domain authority is a competitive advantage that compounds over time.
Guest posts on TS Newswire itself add a direct backlink from the platform. Combined, this means your tech PR investment does double duty — it generates immediate media exposure for your product launch, funding round, or partnership announcement, and it builds the domain authority your site needs to rank organically for the commercial keywords that drive signups, demo requests, and enterprise enquiries. For SaaS companies where customer acquisition cost is the metric that determines survival, the SEO value of consistent press release distribution and guest posting represents one of the highest-ROI marketing investments available — especially compared to the escalating cost of paid search in competitive technology categories.
FAQ
Frequently Asked Questions about Tech PR
What is tech PR marketing?
Tech PR marketing covers press release distribution, earned media placements, and guest posts for technology companies — SaaS products, dev tools, AI startups, cloud platforms, and cybersecurity firms. It builds visibility in publications read by buyers, investors, and enterprise decision-makers.
How does press release distribution help tech companies?
Press release distribution places your product launch, funding announcement, or partnership in 1,500+ publications including tech media. This generates backlinks for SEO, Google News visibility, and third-party credibility that paid ads cannot replicate.
What tech publications does TS Newswire cover?
TS Newswire distributes to business and technology media including mainstream business outlets, tech trade press, and niche publications relevant to SaaS, AI, cloud, and cybersecurity across our 1,500+ publication network.
How quickly does TS Newswire distribute tech press releases?
Distribution completes within 24 hours of submission — suitable for time-sensitive announcements like product launches, funding rounds, and version releases where speed matters.
Can B2B SaaS companies use TS Newswire for PR?
Yes. TS Newswire works for B2B SaaS companies at all stages — from seed-stage startups announcing their first product to Series B companies distributing quarterly updates and partnership announcements.
Does TS Newswire only offer press releases for tech companies?
No. Beyond press releases, TS Newswire offers digital PR placements, guest posting on real publications, and link building — giving tech companies a complete toolkit for building authority and domain strength.
Technology companies and startups using TS Newswire for media coverage
Trusted by Tech Companies
Get Started
Start Your Tech PR Campaign on TS Newswire
Whether you are launching a new product, announcing a funding round, shipping a major feature update, or building thought leadership in your category — TS Newswire gives your technology company the press release distribution and guest post platform it needs to get covered, get found, and get credible. Flat pricing, 1,500+ publications, and a dashboard that puts you in control.