Industry — Crypto & Web3
Crypto & Web3 PR Marketing — Press Release Distribution for Blockchain Projects
TS Newswire is the press release distribution and media placement platform built for crypto projects, Web3 startups, NFT platforms, DeFi protocols, and blockchain companies that need media coverage without paying agency retainers. With 1,500+ publications in our network and 30,000+ articles distributed since 2020, submit through the dashboard, choose your distribution tier, and get published — with transparent pricing and crypto-native outlet targeting.
The Challenge
Why Crypto PR Is Harder Than Every Other Industry
Most mainstream journalists treat crypto press releases as spam or scam by default. A blockchain startup announcing a product launch gets ignored where a SaaS company in the same position would receive genuine editorial consideration. The skepticism is not unfounded — the space has earned its reputation through years of rug pulls and empty promises — but it means legitimate crypto projects need distribution networks that include crypto-native media, not just generalist wire services that filter blockchain content into a lower tier.
The marketing channel problem compounds this. Google Ads, Facebook, and many ad networks restrict or outright ban crypto advertising. This makes organic PR and press release distribution one of the only scalable marketing channels available to Web3 projects. If your blockchain company is not investing in press release distribution and earned media, you are effectively invisible in the channels that matter — because the paid channels will not let you in.
Regulatory language risk adds another layer of complexity. One wrong phrase in a press release — calling a token an "investment", implying returns, or making unverified claims about financial performance — can attract SEC scrutiny or get your release pulled by distribution networks entirely. Crypto founders need a platform that understands what compliant language looks like without requiring a securities lawyer to review every draft.
Then there is the trust and legitimacy gap. The crypto space is flooded with failed projects, and investors, exchanges, and partners vet every new project heavily before committing. A published press release on a credible news wire is one of the fastest ways to signal legitimacy and appear in Google News results when someone searches your project name. It is not vanity — it is due diligence infrastructure.
Speed matters more in crypto than in almost any other industry. Token launches, exchange listings, partnership announcements, and protocol updates move fast. Crypto teams need same-day or next-day distribution, not a five-day agency approval process that makes your announcement stale before it goes live.
And the cost of traditional crypto PR agencies is prohibitive for most projects. Specialist blockchain PR agencies charge between $5,000 and $20,000 per month on retainer. Early-stage Web3 projects and bootstrapped DeFi teams cannot afford this, yet they need the same media visibility as their funded competitors to attract users, investors, and exchange partners.
By the Numbers
1,500+
Publications including crypto-native outlets
24h
Press release distribution turnaround
30,000+
Articles distributed since 2020
$0
Agency retainer required
The Gap
Why Standard Press Release Services Fall Short for Web3
Most mainstream wire services either reject crypto content outright or apply heavy editorial filters that water down the release until it says nothing meaningful. The ones that do accept blockchain press releases typically charge premium rates for crypto distribution without offering crypto-specific outlets in their network. You pay more and get less — your token launch announcement goes to the same generalist business outlets that a furniture company uses.
Tracking is another blind spot. Standard wire services provide little or no visibility into where your release actually landed. For a crypto project that needs to show coverage to investors, community members, and exchange listing committees, "we distributed it to our network" is not a useful answer. You need to see the outlets, the URLs, and the publication dates — and you need to share them.
Most critically, generalist services have zero understanding of token economics, NFT drops, DAO governance updates, or DeFi protocol announcements. They treat a blockchain press release the same way they treat a local restaurant opening — with the same editorial framework, the same distribution network, and the same complete lack of context for what makes your announcement matter to the audience that needs to see it.
The Solution
Built for Crypto Teams, Not Just Compatible With Them
Crypto-Inclusive Distribution Network
TS Newswire distributes to 1,500+ publications including crypto-native outlets, blockchain news sites, and tech media alongside mainstream business publications. Your press release reaches the audience that actually cares about Web3 — not just a generalist feed that buries blockchain content.
No Crypto Content Bans
TS Newswire accepts compliant crypto and Web3 press releases that other platforms reject. Blockchain project announcements, NFT drops, DeFi protocol updates, exchange listings, and token launch news are all eligible for distribution through the dashboard.
Fast Turnaround
Submit your crypto press release through the TS Newswire dashboard and get it distributed within 24 hours. No lengthy agency review cycles, no account manager bottlenecks — just fast, reliable distribution when your announcement is time-sensitive.
Affordable Flat Pricing
Access press release distribution without agency retainers or per-word pricing. TS Newswire offers predictable, transparent pricing visible in the dashboard — the same model whether you are a bootstrapped Web3 startup or a funded blockchain infrastructure company.
Media Pickup Tracking
The TS Newswire dashboard shows exactly where your release was picked up, which outlets published it, and gives you shareable proof of coverage for your investors, Discord community, Telegram members, and exchange listing partners.
Guest Post Opportunities
Beyond press releases, crypto and Web3 companies can publish educational guest posts through TS Newswire to build backlinks, establish thought leadership, and rank for long-tail keywords in the blockchain and DeFi space.
Platform Features
Inside the TS Newswire Dashboard for Crypto Projects
Submit Press Releases
Log into the TS Newswire dashboard, paste your crypto press release, select your distribution tier, and submit. The interface is built for speed — no complicated forms, no ten-step approval process. Ideal for time-sensitive announcements like token launches or exchange listings where hours matter.
Track Media Pickups
After distribution, the dashboard shows a live feed of where your release was picked up. For crypto projects, this is critical — you can screenshot coverage for your community Discord, share with Telegram members, and provide investors with verifiable third-party media mentions.
Choose Distribution Networks
Select from TS Newswire's distribution network options based on your goals. Target crypto and tech media for a token announcement, or go broader with business and finance outlets for a funding round. You control the targeting, not an account manager who does not understand your project.
Guest Post Submissions
Use the guest post feature to publish original Web3 content — protocol explainers, DeFi market analysis, NFT industry commentary — and earn backlinks from publications in the network that support your domain authority and help your site rank for competitive crypto keywords.
Use Cases
Who Uses TS Newswire for Crypto & Web3 PR
DeFi protocol teams announcing product updates, security audits, or new yield strategies. NFT projects launching collections, marketplace partnerships, or creator collaborations. Crypto exchanges announcing new token listings, trading feature updates, or regulatory milestones. Blockchain infrastructure companies targeting developer audiences with SDK releases, network upgrades, or performance benchmarks.
Web3 gaming studios announcing game launches, in-game economy updates, or funding rounds. DAO organisations communicating governance decisions, treasury updates, or community votes to their members and the wider crypto press. Crypto wallet providers announcing new features, chain integrations, or security updates. And Web3 agencies managing PR for multiple blockchain clients who need a single, reliable distribution platform with transparent pricing and tracking across all their accounts.
SEO Value
PR That Also Builds Your SEO
Every press release distributed through TS Newswire generates backlinks from the outlets that publish it. For crypto projects competing in high-difficulty keyword spaces like "best DeFi wallet", "top NFT marketplace", or "crypto exchange review", these backlinks from news and media domains carry significant SEO authority. They signal to Google that your project is being covered by real publications — not just mentioned on your own blog or in paid directory listings.
Guest posts on TS Newswire itself add a direct do-follow backlink from the platform. Combined, this means your crypto PR investment does double duty — it generates immediate media exposure for your token launch, protocol update, or funding announcement, and it builds the domain authority your site needs to rank organically over time. In a space where paid advertising channels are restricted, this SEO compounding effect makes press release distribution one of the highest-ROI marketing investments a Web3 project can make.
FAQ
Frequently Asked Questions about Crypto & Web3 PR
What is crypto PR marketing?
Crypto PR marketing combines press release distribution, earned media outreach, and content placement specifically for blockchain companies, DeFi protocols, NFT platforms, and Web3 startups. Unlike general PR, crypto PR targets both mainstream financial and business media and crypto-native outlets that the Web3 audience actually reads.
How much does crypto press release distribution cost on TS Newswire?
TS Newswire offers flat pricing for press release distribution with no agency retainers. All pricing is visible on the dashboard before you submit — no hidden fees, no per-word charges, no account manager markups.
Can I distribute NFT and DeFi press releases through TS Newswire?
Yes. TS Newswire accepts compliant crypto, NFT, DeFi, and blockchain press releases that many other wire services reject. Distribution goes to 1,500+ publications including crypto-specific outlets across our network.
How fast does TS Newswire distribute crypto press releases?
Distribution typically completes within 24 hours of submission — ideal for time-sensitive announcements like token launches, exchange listings, and protocol updates where hours matter.
How do I track where my crypto press release was published?
The TS Newswire dashboard shows a live feed of media pickups after distribution — including which outlets published your release, live URLs, and publication dates. You can share this as proof of coverage with investors, exchanges, and community members.
Do I need an account manager to use TS Newswire for crypto PR?
No. TS Newswire is a self-serve dashboard. Log in, paste your press release, select a distribution tier, and submit. No account manager bottleneck, no waiting for approvals — full control on your own timeline.
Leading blockchain companies using TS Newswire
Trusted by Crypto & Web3 Projects
Get Started
Start Your Crypto PR Campaign on TS Newswire
Whether you are launching a token, announcing a protocol update, closing a funding round, or building awareness for your NFT project — TS Newswire gives your Web3 company the press release distribution and guest post platform it needs to get covered, get found, and get credible.