2022 is almost just around the corner. And, since there’s never been a more critical time for good web design, professionals in the field must get ready to align their practices with trends that are set to dominate the web next year.
Web design is becoming more critical to businesses and consumers alongside than ever before. Design has always been the language of brand expression, even before the Internet and websites were so widespread. But, today, web designs are the heart of the online presence of all brands out there. And, with almost 4.66 billion active Internet users globally (59.5% of the world’s population and over 1.86 billion websites online, it’s never been more crucial to design interfaces that keep up with the ever-changing trends.
Now, data suggests that 75% of a website’s credibility comes from its design. So, brands need to adapt to and embrace these changes and nicely integrate them into their online presence, especially after the turbulent events of 2020 and 2021 that likely affected all businesses out there.
That being said, let’s see what the first predictions on what 2022 has in store for web design trends are!
A dark theme part of page decoration
The dark mode is a web design trend that began back in 2019. So, it isn’t new. It also kept its relevance in 2020 and 2021 and will continue to do so in 2022 as well.
Big brands like Apple, Hublot, YouTube, Telegram, and, recently Google, are using it already. And, it is expected that in 2022 brands will continue to integrate it as part of their pages decoration.
Now, the thing with dark mode trend is that it has two good reasons to be so popular. As the web design experts from webpopdesign.com explain, “Dark mode is user-friendly, protecting user’s eyes when looking in screens, and it allows brands to have a sleek, chic, and elegant design.”
For web designers, this trend means that they can create accent colour highlighting due to the contrast, provide economical energy consumption, extend the life of screens simultaneously, and allow consumers to get content at a low level of illumination.
Joy and optimism
After almost two years of a global pandemic, lockdown restrictions, confusion, fear, and many other negative things, it is refreshing to see that web designs in 2022 are bound to bring some joy and optimism to our lives.
Visual optimism in web design is expected to make a very fun statement in 2022. From bold colour schemes to joyful features, outlandish typography, plenty of positive and cheerful messaging, and enjoyable interactivity on interfaces, these are expected to bring some joy in our lives.
But don’t you think that we’re back to the days of crowded online spaces with complex colours that are hard on the eyes and plenty of content on the same page. No! in 2022, we expect to see a trend of colourful minimalism where simple designs and bold colours go hand-in-hand to bring some positive vibes to users.
Mindful web design
During the lockdown, most people experienced the same thing: they became more mindful. We were locked inside our homes, which significantly simplified our personal worlds, making life simpler, smaller, and quieter. Web designers want to reflect some of these feelings in their designs in 2022.
We’re expecting to see a move back to clean designs that keep it simple and use plenty of white space to let the content, and users, breathe. This is what mindful web design is.
Too much information, busy graphics, and tiring crowded online spaces are no longer on a table where people who are sitting there are now looking for beauty in simplicity.
Quick load time and page speed
Also, as an effect of the pandemic, Internet users are expecting quick load times and page speed. And, web designers are bound to offer them that in 2022.
With people locked in their homes, they got online. They did so to study, work, communicate with loved ones, get entertainment, purchase goods and services, and stay up-to-date with the news. And, for all these activities, they’ve surfed and surfed thousands of websites. Now, their expectations for websites to perform impeccably are higher than ever before.
Now, studies show that over half of Internet users expect websites to load fast, and by fast, they mean no more than two seconds after clicking a link. In 2022, this expectation is taken to the next level as people now KNOW that websites can be fast and that they MUST be so that they can get pleasant user experiences.
So, in 2022, web designers will focus more of their efforts on designing web pages and interfaces that will look well and move well.
More enhancing visual details
Visual content… the king of all marketing out there, even in web design. Internet users love visual content. It speaks more than a thousand words, it is easier than text to consume, and more engaging. That’s why visuals have always been a massive part of all brands’ online presence.
In 2022, we’re expecting web designers to take digital visuals to the next level of enhancement. With technology developing by the day and screens providing far superior and detailed resolution than ever before, this is a significant opportunity for designers to use truly outstanding visuals.
Picture quality will shift from HD to 4K, 4K+, or even 6K and 8K. Web designers will embrace 3D design and animations, making them more interactive than ever.
Social media often gets a bad rap for dumbing down ideas, knowledge, or concepts, turning them into pieces of content that do not engage the brain and lead to misinformation and conspiracy theories. We’ve seen a lot of this during the almost two years of the pandemic.
But, if there’s one thing that social media deserves credit for, it is the way it allows users to interact with its content: by scrolling down. And, in 2022, web designers are going to borrow the concept and mix it with their website content. Narrative visualization, or scrollytelling as this trend is also called, is going to allow website visitors to read brand stories by actually scrolling on the website. They’ll oftentimes come across fun little visuals like subtle animations and interactive features, all for an enhanced experience similar to reading a beautiful printed magazine.