Few Tricks for writing a powerful crowdfunding Press Release
If you can successfully craft a compelling story, then a crowdfunding press release can help your campaign go viral on social media. A good Press Release always acts as a door to the success of a new crowdfunding project. By its vast reach, it can procure the attention of mainstream media and give you a bigger platform to run your campaign. But how to do that? Well, here are a few tips to push you closer to your goal of publishing the most powerful crowdfunding Press Release.
It is not easy to write the perfect press release in one shot. There are many things to consider to make it a success. Here, take a look
Conduct in-depth research
Do not jump in to write the PR before spending enough time on research work. There are a huge set of templates and samples available online, which you can access for gaining more knowledge. In addition, going through all the successful and impactful crowdfunding press releases will give you a clear idea of how to approach your reader.
Find the answer to the three Why’s
Before you put all your effort and hard-earned money into the PR, find the answers to the three most important questions is essential.
- Why should people open your press release?
- Why should people care about the information you shared?
- Why should people share it with others?
When you have the right answers to the above questions, nothing can stop your PR from going viral. So now, let us know more about these questions and how to address them in the Press Release.
Why should people open your press release?
The first and foremost thing that a reader will see as soon as your press release is out, is the headline. The Quotes, body, and CTA, all come later. If the readers find the heading of your press release, not at all captivating, they will not even look at what is inside. So, the most important thing here is the headline. If the headline does not make a good impression on the audience, it will be ignored altogether.
So, for your crowdfunding press release to be powerful, you need to make the headline short, sweet, crisp, and very specific. This, in turn, will leave the people wanting to know more. For instance, “New product launched in the market to treat people with cancer.” It is a headline that will catch the attention of millions of people and not only those who have cancer but also cancer-free people.
Why should people care about the information you shared?
This question further divides into many other questions relating to what, when, who, where, and why. This means why people should care! What are they going to get from the PR? These questions are, in fact, the foundation of every article and not just a press release.
Once you figure it out, move forward to where, when, and who. Also, make sure to get to the point right in the first paragraph. Tell people about the news/message you wish to convey regarding the crowdfunding campaign, talk about the people who are being affected by the campaign, where it is happening, and when. This is because, in the end, it’s all going to have an impact on the reach your campaign achieves through PR.
Why should people share it with others?
If you have the proper answer to the above two questions, this one will not bother you much. If the audience finds the press release informative and catchy, they will surely share it. They will definitely relate to the cause and try to spread the information among more and more people through every possible platform.
Also, a crowdfunding press release that is not long and contains precise content is likely to be shared more. In addition to this, try to make your crowdfunding press release visually appealing too. In case you are wondering, a social media sharing option and some relevant images will serve the required purpose.
Create a catchy headline
There are tons of press releases in the media, but only a few of them are able to perform well and achieve the desired results. This is because people only read the content whose heading they find interesting. So, make sure your press release headline is a catchy one. Remember that you want it to get stuck in the reader’s head and arouse their interest regarding the PR.
Try to incorporate a quote
It is a traditional practice to incorporate at least one quote related to the subject of your topic, be it about a product or a person. Such quotes can help you to build a connection with the audience by giving insight into the person’s thoughts or a product’s features. A quote can also explain how society is getting to benefit from it.
Link the press release to a social media account
If you are talking about a product or a person in your press release, you must link it with the person or product’s social media page at the end of the news. Ideally, the best position of the media link is below the contact information. This is for the people who are greatly inspired by your crowdfunding campaign and want to do something by either supporting it themselves or by sharing it.
So, it is best to give them as much information as possible about the person or the product. This also ensures that people do not delay it for later as many people think of searching more about the product/person in their spare time before taking any action regarding the campaign but end up forgetting about it afterward.
The final words!
Crowdfunding press releases are capable of making a huge difference in case of new launches. It is an essential marketing tool that can help a business, a product or a person achieve their goals within the shortest period of time. So if you are planning on writing a press release for any crowdfunding campaign, then make sure to keep these above-mentioned points in mind and you will definitely achieve success.