USA /– Protecting your brand’s reputation is one of the most important aspects of any marketing budget, especially in the chaotic world of online business. With billions of websites and users, tracking where your brand is being used online and how it’s being discussed is an almost impossible task.

That’s where tools like Formal Founder come in. This simple online platform offers a business name search that will scour over 500 million online records to tracks your brand’s usage and misusage.

The main advantage of a tool like this is that it can help you maintain brand consistency and spot infringement of your trademark straight away. Say, for example, an unlicensed third party was using your brand to sell an app on Apple’s App Store. Formal Founder, searches all app stores, including Apple, Android, and Microsoft, to check for your bran.

If you’re worried about how your brand is being used on social media, then Formal Founder has you covered also. It searches all social media sites, including Facebook, Instagram, and YouTube to return the results to you. In addition to these, it also searches government registrars, trademark and patent records, domain registrars, and search engines.

There is no doubt that a trademark is your business’s most important asset. Once you’ve registered, either with the United States Patent and Trademark Office or some other registrar, you want to implement a proactive policy of brand protection. Formal Founder allows you to do just that.

For any new business, then trademark search and clearance is the first step before launch. You want to make sure that the business name you’ve chosen isn’t already registered by someone else or is being widely used on the internet for some other purpose. Indeed, according to USPTO guidelines, protection is a lot weaker for brands that were already diluted by prior use. So doing a search on a platform like Formal Founder, is vital to make sure your brand will be protected even before you register it.

Trademark protection is as vital as ever today and the internet has made that protection monumentally difficult. Now tools are emerging that will help brand owners pro-actively ensure their brand is not being misused. However, Formal Founder is just one step in your brand protection arsenal. You will also need to ensure you have a good legal team that will file court cases and sends cease and desists letters in case your trademark rights are being infringed upon.

For more on what Formal Founders, can do for you, check their website: formalfounder.com

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