The continued spread of COVID-19 has led to many disruptions in the marketplace, with entire industries finding themselves going under due to social distancing efforts and a lack of consumer confidence. Other sectors of the economy have actually benefited from an increase in eCommerce sales, however, illustrating that there’s no easy way to summarize how COVID-19 is changing our socioeconomic practices. Recently, Father’s Day 2020 was partially disrupted by COVID-19, though there are reasons to believe that we managed to overcome the challenges of social distancing in order to celebrate dads everywhere.

Sports games, lawn equipment, and shaving gear are all popular facets of Father’s Day, but this year there were some serious changes to these and other sectors of the economy. Here’s how COVID-19 disrupted Father’s Day 2020, and which products were flying off the shelves in an unusual way. 

Online shopping is more popular than ever

It will come as little surprise to most people that online shopping is more popular right now than ever before, largely because most consumers are justifiably fearful of a trip to local businesses which may entail an infection risk. What’s particularly interesting is that Father’s Day usually benefits certain economic sectors more than others, and this remained true this year despite the ongoing disruptions to our economy brought about by the coronavirus.

Outdoor spending, for instance, is commonly given a boost around Father’s Day. Many people like to give their fathers an All About Razor, a few tools for the garage, or elaborate new riding lawn mowers and other lawn care equipment. Early on in the pandemic, many people were actively encouraged to go out and treat their lawns during the shutdown as a way of getting some fresh air without exposing themselves to others. This appears to have taken hold across the country, as many people are embarking upon home renovation and law maintenance projects that they would otherwise lack the time for if they weren’t working from home or beset by a furlough.  

Razors, beard trimmers, and other mens-styling equipment are normal Father’s Day gifts and have been for years. This year, they were particularly popular given that the economic shutdown led many barbershops to close their doors for good. Many people wanted to get a haircut but simply couldn’t for public health reasons. Thus, major media outlets like CNN provided guidance for cutting your hair at home because purchasing clippers and razors became particularly more common this season. 

Unfortunately, other Father’s Day traditions likely suffered due to COVID-19. Many people like to visit local parks or go to a sports game in the proximity of Father’s Day to celebrate their old man, but that was obviously not possible this year to do social distancing guidelines. Indeed, professional sports are still largely shut down in most places and likely won’t return to normal until a vaccine is widely available to the public. In this regard, COVID-19 disrupted Father’s Day 2020 for the worse. Finally, more people bought outdoor furniture than ever before to celebrate the shutdown in style, according to a report from CNBC. At the very least, COVID-19 has ensured that dads everywhere get to enjoy more time in their backyards than ever before.

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