Categories
Market Research Marketwatch

Dermani Medspa Is Adapting To COVID-19 With New Social Distancing Plans

Recent reports focused on how spas, salons, and other beauty and wellness services have reacted to COVID-19 thus far provided invaluable information that will help determine whether the global wellness market recovers in the near-future. While spas and salons were some of the first things to be shut down as the coronavirus ravaged the global population, social distancing measures and improved hygiene standards have already made it possible to safely reopen as long as certain steps are taken beforehand to guarantee public health isn’t jeopardized. 

Here’s a review of how the global wellness market is adapting to COVID-19, and why we can expect salons and spas to fare much better than many though they would at the beginning of the pandemic.

In some hotels, spas will remain closed

Certain facets of the wellness market are doing better than others. While dedicated salons and spas that focus on the rejuvenation of their consumers are finding it possible to reopen as long as they follow guidance issued by public health authorities, small-time operations that are a part of larger commercial entities may find it impossible to reopen anytime soon. Spas that are part of hotels, for instance, are finding themselves beset by unique difficulties as the economy begins to reopen. Many hotels don’t want to concern customers and are thus pulling the plug on their spa operations, yet dedicated salons and spa facilities that stand alone elsewhere are beginning to cautiously reopen.

According to guidance issued by the CDC, nail salons are still capable of being reopened as long as employers follow strict rules that ensure interpersonal contact is brought down to the bare minimum. By relying on digital technology to book appointments and by keeping customers far apart from one another, for instance, many nail salons will find it capable to reopen themselves in the next few weeks if they haven’t already. Generally speaking, a review of how the spa industry has adapted thus far shows that serious spas which took hygiene seriously before this crisis don’t have to implement too many changes other than social distancing efforts. 

This is because excellent facilities like Dermani Medspa already regularly sanitized their operations and disinfected front desks, bathrooms, and common surface areas for the wellbeing of customers and employees long before COVID-19 became an issue. It’s thus easy to see that the global wellness industry will perform better than most as we begin to reopen, as professionals in this field are already familiar with keeping customers safe and prioritizing hygiene.

Categories
Market Research Marketwatch

All About Razor Reports Record Sales During Father’s Day 2020

The continued spread of COVID-19 has led to many disruptions in the marketplace, with entire industries finding themselves going under due to social distancing efforts and a lack of consumer confidence. Other sectors of the economy have actually benefited from an increase in eCommerce sales, however, illustrating that there’s no easy way to summarize how COVID-19 is changing our socioeconomic practices. Recently, Father’s Day 2020 was partially disrupted by COVID-19, though there are reasons to believe that we managed to overcome the challenges of social distancing in order to celebrate dads everywhere.

Sports games, lawn equipment, and shaving gear are all popular facets of Father’s Day, but this year there were some serious changes to these and other sectors of the economy. Here’s how COVID-19 disrupted Father’s Day 2020, and which products were flying off the shelves in an unusual way. 

Online shopping is more popular than ever

It will come as little surprise to most people that online shopping is more popular right now than ever before, largely because most consumers are justifiably fearful of a trip to local businesses which may entail an infection risk. What’s particularly interesting is that Father’s Day usually benefits certain economic sectors more than others, and this remained true this year despite the ongoing disruptions to our economy brought about by the coronavirus.

Outdoor spending, for instance, is commonly given a boost around Father’s Day. Many people like to give their fathers an All About Razor, a few tools for the garage, or elaborate new riding lawn mowers and other lawn care equipment. Early on in the pandemic, many people were actively encouraged to go out and treat their lawns during the shutdown as a way of getting some fresh air without exposing themselves to others. This appears to have taken hold across the country, as many people are embarking upon home renovation and law maintenance projects that they would otherwise lack the time for if they weren’t working from home or beset by a furlough.  

Razors, beard trimmers, and other mens-styling equipment are normal Father’s Day gifts and have been for years. This year, they were particularly popular given that the economic shutdown led many barbershops to close their doors for good. Many people wanted to get a haircut but simply couldn’t for public health reasons. Thus, major media outlets like CNN provided guidance for cutting your hair at home because purchasing clippers and razors became particularly more common this season. 

Unfortunately, other Father’s Day traditions likely suffered due to COVID-19. Many people like to visit local parks or go to a sports game in the proximity of Father’s Day to celebrate their old man, but that was obviously not possible this year to do social distancing guidelines. Indeed, professional sports are still largely shut down in most places and likely won’t return to normal until a vaccine is widely available to the public. In this regard, COVID-19 disrupted Father’s Day 2020 for the worse. Finally, more people bought outdoor furniture than ever before to celebrate the shutdown in style, according to a report from CNBC. At the very least, COVID-19 has ensured that dads everywhere get to enjoy more time in their backyards than ever before.